One way to find the best moving company is to check their online reputation as an additional guarantee that you will be dealing with a reputable carrier that you can really trust with your stuff. Today we will try to find the answer why reading moving reviews is important and how to recognize a fake moving review.
This is quite easy to do: you visit various websites and popular social networks, and see what customers write about the companies you are currently viewing – their level of professionalism, range of services, prices, and even attitude to work.
In an ideal world, that would be enough. Unfortunately, the world we live in now is far from being perfect, so various types of fraud, fraudulent companies and unscrupulous movers are not so rare in the moving and storage industry.
So, if you are looking for a reputable moving company for your upcoming move, then the following tips on detecting fake reviews of movers will allow you to sort out fiction to find the facts.
It is not difficult to guess why fake reviews about movers are so dangerous. They create problems for all people who are looking for reliable transport companies. Fake reviews make it even more difficult to choose a really good carrier, so it’s important that you know how to spot potential “red flags” by looking at consumer reviews to separate fact from fiction.
Fake positive reviews and 5-star ratings are designed to enhance the online reputation of the moving company in an attempt to hide poor services, unprofessional and incompetent behavior and even rude attitude towards customers. For bad movers, fake customer reviews seem to be one of the few remaining options to lure people to make money on them or even “breed” them for money if they are scammers.
Some movers resort to fake reviews in order to justify the price significantly higher than the market, often making them unfolded and overly enthusiastic.
Dishonest moving companies buy fake positive reviews from unscrupulous people on special websites, force their employees to leave false excellent reviews about their own company, or encourage their customers to leave 5-star ratings about their “outstanding” service, usually offering them a discount.
Fake negative reviews about moving and 1-star ratings are less common, but they still exist, sometimes they are left in an attempt to mislead potential customers in order to undermine the reputation of reliable professional moving companies in their eyes.
Finding fake online reviews for professionals is as easy as identifying a zebra in a herd of horses. But for people with little online review experience, it can be difficult to spot the catch in reviews, especially when they don’t know what to look for in the first place.
So, what signs will help determine whether the reviews for this company are fake or genuine?
#1. Too positive
There are no ideal movers – even experienced transport companies have aspects that they can improve. Consequently, adoring, touching reviews that are irrationally seasoned only with praise, compliments with a superlative degree, are usually fake.
Be especially suspicious of impossible combinations, such as “the best and cheapest movers” and “the best and inexpensive moving services”.
#2. Excessively negative
The probability that dissatisfied customers will leave an unfavorable review is much higher, simply because they suffered during the move.
Interestingly, too negative online reviews can also turn out to be fake under certain circumstances, so don’t trust obvious defamatory or offensive reviews that don’t provide specific information.
# 3. All reviews are large and detailed
Most genuine reviews of the move offer a summary of the good and bad points, as well as facts that are relevant and relevant. At least that’s what most real reviewers will include in their reviews.
On the other hand, reviews that talk about the smallest details to convince people of the amazing quality of relocation services may be false.
4 #. All reviews are too general and short
Most fake online reviews have one thing in common – they are so general and broad that they never offer any details about the move. And where will they get them when there was no actual relocation?
Do not pay attention to the number of “good”, “best”, “super” and “100%” in the review, just look for any real details and essential information that will help you make the right decision.
#5. Uncharacteristic repetition in company reviews
This is the surest sign, immediately noticeable to professionals. The same review structures, repeated language forms, the same mistakes in words and punctuation, comparable writing styles. All this is usually the main feature of fake reviews. Keep in mind that a lot of false online reviews come from the same people who are paid to write them, so you should expect repetitive patterns.
In addition, if the company’s name is repeatedly repeated in the consumer survey, then this is probably an unsuccessful attempt at cheap advertising.
#6. Unnatural language
Genuine reviews should sound like they were written by ordinary people without honorary degrees in online marketing and PR. Fake online reviews tend to use more unusual language or certain slang words to get their message across. Punctuation marks of false reviews can also sometimes be strange, and the use of capital letters is a common practice.
Will you or any of your friends use such language for a simple touching review?
#7. Constant use of personal names
People who are paid for fake reviews often go too far, trying to appear more convincing. One of the classic examples of fakes is the case when company employees, in most reviews, are mentioned by name.
“Dino and his team were the best!” Seriously? Most people have a hard time remembering the name of the company they hired for their move.
#8. Date and time of publication
If you suspect that several fake online reviews about one carrier are fake, take a look at the date and time of publication. If overly positive and similarly structured reviews were published almost all at once, then something is definitely wrong there.
#9. Video reviews or reviews with photos
Recently, video reviews or reviews with photos have begun to appear on some sites. Video reviews are usually written by hired actors – the Internet is full of offers of such services. The photos in the reviews from real objects indicate that they are composed by the movers themselves. Even very satisfied customers hardly make reviews from several sentences and certainly will not write detailed stories with illustrations.
As already mentioned, it is not always easy to detect fake online moving reviews. The main feature is that reviews should be different, just like real people. It cannot be that only short reviews or only detailed and in the same style are written for one company. Use our article to know who to trust, but don’t forget to follow your intuition as well. The good news is that today the largest giants, for example, such as MyMovingReviews, have advanced filtering systems that detect fake online customer reviews and do not allow them to be published at home. We are trying our best to filter the fake moving reviews as well. We are here to make your moving process easier and safer. Good luck with your move.
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